PUBLIC AFFAIRS UNIT

RESPONSIBILITIES

• Develop PR campaigns and media relations strategy.


• Collaborate with internal teams and maintain open communication with senior management.


• Edit and update promotional materials and publications {brochures, videos, social media posts etc}.


• Prepare and distribute press releases.


• Organize PR events {e.g. workshops and press conferences} and serves as the commission’s spokesperson.


• Seek opportunities for partnership, sponsorship and advertising.


• Address inquiries from the media and other parties.


• Track media coverage and follow media trends.


• Prepare and submit PR reports.


• Manage PR issues.


• Develop a marketing communications plan including strategy, goals, budget and tactics.


• Develop media relations strategy, seeking high-level placements in print, broadcasts and online media.


• Coordinate all public relations activities.


• Direct social media team to engage audiences across traditional and new media.


• Leverage existing media relationships and cultivate new contacts within the commission and the media.


• Manage media inquiries and interview requests.


• Create content for press releases, byline articles and keynote presentations.


• Monitor, analyze and communicate PR results on a quarterly basis.


• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.


• Build relationships with the media to enlighten the public on safety awareness.


• Maintain a keen understanding of safety trends affecting publics and make appropriate recommendations regarding communication strategy surrounding them.